White Label SEO Platform That 7-Figure Agencies Are Leveraging for Results

 Complex and always evolving, SEO is one of the most successful forms of marketing that exists today. Organic search is responsible for as much as 68% of all website traffic and using the right SEO tools and strategies is the most viable and cost-effective way to reach searchers in moments that matter. Signal Genesys, a white label SEO software company discusses why agencies should prioritize SEO and why Signal Genesys is so beneficial. 

What is Signal Genesys? 

The process of building credibility takes time, as building authority should. It takes time, effort, and offering valuable content in the right places that send the right signals. While it takes patience and expertise, Signal Genesys’ proprietary white label SEO services for agencies can help expedite the process with enterprise-level apps like Media Rooms and Social Media Apps. The proprietary Web Presence Platform and Online Signal Generation Engine were developed exclusively for digital marketing agencies and their clients. 

Signal Genesys Generates Powerful E-A-T Signals 

Google E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. The concept comes from Google's Search Quality Rater guidelines. E-A-T is one factor that Google uses to evaluate the overall quality of a web page. It is not an algorithm; it's a best practice guideline set forth by Google. Because it is Google’s own guideline, it makes sense to do all you can to increase EAT. 

Signal Genesys’ distribution footprint allows clients’ content to reach millions of viewers as well as the Voice Search Ecosystem with Alexa and Google Assistant, which generates powerful EAT signals. 

Improved Google Map Pack Rankings 

Google Map Pack refers to the highest positions in Google's local search results. In this section, businesses and their locations are identified on a map with place marker icons. Map Pack has become a primary factor in how consumers decide where and what to buy when they search online.

Signal Genesys utilizes unique and proprietary methods of generating GMB signals by pushing Google Map GMB listing through individual live API calls on live media sites. This white label digital marketing platform produces better outcomes in map pack rankings. 

Establish Authority More Quickly

Long gone are the days when simply creating content could signal credibility. Today, the key to gaining search engine visibility is being established as a trusted industry leader through content authority. Authority content is quality content that will attract high-quality links to your site from other authoritative websites. 

Signal Genesys does this by helping to establish, retain, and manage client authorship using a proprietary site sourcing, content syndication, and signal generation process. 

Every press release or article published through the Signal Genesys white label digital marketing platform is permanently archived on the target site. The Signal Genesys platform pings the Google Search Console to tag the source article as the original source of the content. Next, the platform distributes the content to high-quality media sites while tagging the permalink URL on the target site as the source. This strict and extensive sourcing and attribution with link signaling help establish the authority of each press release and the target domain of the client entity.         

About Signal Genesys

The Signal Genesys proprietary Web Presence Platform and Online Signal Generation Engine™ was developed exclusively for digital marketing agencies and their clients. All content published on the platform is always private-labeled. Signal Genesys is invisible in the publishing process and its agency partners are the listed publishers of all content to the major media sites, and their client websites or other digital assets.

For more information about Signal Genesys or any of its white label digital solutions and marketing platform, visit the website at https://signalgenesys.com/ or call  (844) GO-BRAND (Graphics) or  (833) 747-0700. 

Don't Underestimate The Importance Of A Press Release For SEO

 Digital marketing experts have long recognized press releases as a powerful tool. However, many recent changes have seemingly diminished earlier success metrics, leaving agencies searching for solutions. Having identified the underlying difficulty that robs clients of authority when they publish a press release, Lane Houk of Signal Genesys, a white-label SEO software, developed a solution that makes press releases even more effective than ever before. 

Why Did Results Diminish? 

When Google rolled out EAT, many of the same digital marketing experts relying on press releases for their superb results started to see them negatively impacting their overall strategy. 

The reason for this is not easily understood. Many agencies acknowledge that press releases no longer hold the same SEO value they once did but have no idea why, or how to address the problem. 

To put it simply, Google’s EAT, a series of data points that evaluates an entity’s expertise, authoritativeness, and trustworthiness, assigns canonical authorship via the platform strategy and assigns the “preferred version” of content in the process of publishing a press release to the proprietary media room software developed by Signal Genesys.

Houk found that publishing content on news sites took away or reassigned canonical to the news site instead of the publisher and creator of the content! This not only defeated the process but also worked against SEO strategies and the basic premise of authorship so highly valued by Google’s algorithm.

The White Label Software that Changes Everything

Having identified this critical component, Houk developed white-label software exclusively for marketing agencies. The marketing platform helps agencies surpass the success that press and article release generation had before several algorithm updates. It does this by helping establish, retain, and manage client authorship using a proprietary site sourcing, content syndication, and signal generation process. This process increases the value of press release publication exponentially. 

Taking Back Digital Marketing Power

For the digital marketing agency, the goal of a press release is to gain client visibility and obtain coverage by popular media outlets online and in traditional media outlets such as television, radio, and magazines. The second and equally important goal is to have the press release generate strong signals that help their client’s web properties rank well in searches. Signal Genesys helps agencies achieve these goals more successfully than any other solution in the marketplace. 

Don’t Underestimate The Importance Of A Professional Press Release For SEO 

A well-written and well-executed press release is a thing of beauty. An eloquent, unique, and attention-grabbing press release is marketing gold in its indirect value. A professionally crafted press release is also important because its strength lies in its organic capabilities to get readers to respond once it is distributed.  

To get reputable and professional news sites and media outlets to respond to a press release, the content itself must be professional and reputable.

The Signal Genesys platform addresses both of these goals with a professional press release writing service that compliments the white-label SEO software. 

Press Releases Remain a Force When Using the Right Tools

In today's digital marketing landscape, SEO is more complex than ever before. This is why publishing quality content on a white label digital marketing platform that establishes, retains and manages client authorship is more important than ever. 

Why Agencies Prefer Signal Genesys

Press releases are still powerful tools when backed by the right software. Signal Genesys provides agency partners with the ability to publish client content to a high-quality network of major media authorities throughout the USA for lasting impact. It has a direct Google Maps API integration for Google Map displays of the client’s business listing and a proprietary media room app for one-click publishing and optimization of content on the client websites, making content more powerful than ever.

Agencies can visit go.signalgenesys.com and visit the pricing and proof sub-domains to view video testimonials from clients, live media room, and social wall examples. For more information, email sales@signalgenesys.com or call (833) 747-0700.

How Signal Genesys Overcomes the Problem of Authorship and Site Sourcing

 The press release has been a digital marketer’s best friend for years. It is a staple part of most SEO strategies. However, some marketers have found that press release distribution has not garnered the same results as in the past. Lane Houk of Signal Genesys, a white-label SEO software, identified the problem and developed a powerfully effective solution. 

When Google rolled out E-A-T, many of the same digital marketing experts started to see press releases negatively impacting their overall strategy. Google’s E-A-T, a series of data points that evaluates the expertise, authoritativeness, and trustworthiness of a website and the related entity, assigns canonical authorship, or the “preferred version” of content in the process. Houk found that publishing content on news sites took away or reassigned canonical to the news site instead of the publisher and creator of the content. This not only defeated the process but also worked against SEO strategies. 

Top Ways to Make Press Releases Work in Your Favor

Signal Genesys is a white-label digital marketing platform that helps digital marketing agencies regain and surpass the power that press and article release generation had before EAT. It does this by helping establish, retain, and manage client authorship using a proprietary site sourcing, content syndication, and signal generation process. 

Signal Genesys Site Sourcing Feature

Uniquely, all press releases and articles published on the Signal Genesys platform are instantly published on the client or source site in their Media Room before distribution. The software then pings Google Search Console to tag the source article as the original, preferred, and canonical on the client site. Then, the Signal Genesys software distributes the content to high-value media sites while properly and explicitly tagging the permalink URL on the target site as the source. Signal Genesys then creates a permanent archive of each live pickup with a dynamic linking back to the source article. This allows the client to retain authorship and authority, which is critical for establishing EAT and driving traffic to the client site. 

On-Site Content Syndication

The Signal Genesys content syndication, Media Room app, and social wall work together to drive social traffic to the client’s site, instead of to the individual social sites. The software tool manages a client’s newsrooms and drives social traffic to the client's website instead of the social platform. With it, clients do not need to be on individual social platforms to access or engage with content, and the authorship credit goes to the client, not the social platform. 

Generating Strong Signals

The white-label digital marketing platform multiplies the effectiveness of signal generation by using Google Maps signals, citation signals, schema markups, and site sourcing features within the content. It then distributes this supercharged content across highly authoritative news and media sites. Agencies can build a set of press releases in succession so Googlebot crawls each of the interlinked press releases to drive further authority. 

Why Agencies Prefer Signal Genesys

Agencies need a solution to fill the SEO gap and have found that the proprietary Web Presence Platform and Online Signal Generation Engine™ does that. Signal Genesys provides agency partners with the ability to publish client content to a high-quality network of major TV, Radio, and Newspaper authorities throughout the USA for lasting impact. It has a direct Google Maps API integration for Google Map displays of the client’s business listing and a proprietary media room app for one-click publishing and optimization of content on the client websites, making content even more powerful. 

Agencies can visit go.signalgenesys.com and visit the pricing and proof sub-domains to view video testimonials from clients, live media room, and social wall examples. For more information, email sales@signalgenesys.com or call (833) 747-0700.